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Summary Job Description | Tasks | |||
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. | Prepare budgets and submit estimates for program costs as part of campaign plan development. | |||
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Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. | ||||
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Assist with annual budget development. | ||||
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Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. | ||||
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Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | ||||
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Prepare and negotiate advertising and sales contracts. | ||||
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Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers. | ||||
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Gather and organize information to plan advertising campaigns. | ||||
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Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | ||||
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Confer with clients to provide marketing or technical advice. | ||||
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Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. | ||||
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Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | ||||
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Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | ||||
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Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | ||||
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Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | ||||
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Plan and execute advertising policies and strategies for organizations. | ||||
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Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms. | ||||
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Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals. | ||||
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Train and direct workers engaged in developing and producing advertisements. | ||||
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Coordinate with the media to disseminate advertising. | ||||
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Contact organizations to explain services and facilities offered. | ||||
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Direct and coordinate product research and development. | ||||
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Represent company at trade association meetings to promote products. | ||||
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Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes. | ||||
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Manage sales team including setting goals, providing incentives, and evaluating employee performance. | ||||
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CompGeo Salary Survey Benchmark Job Summary and Competencies
Advertising and Promotions Managers
The Benchmark Job Description below represents the specific Position Characteristics of the job used in the Salary Survey. Benchmark Job Descriptions should be inspected carefully to review the degree of matching between an organizations' Job and the Salary Survey Benchmark. Matching internal Jobs to Salary Survey Benchmark Jobs should not be done on Job Title alone. A thorough comparison of Salary Survey Benchmark to Internal Job Descriptions is recommended. A good overlap should exist on any comparisons used on critical Job Dimensions and Competencies.- Job Description
- Knowledges
- Skills
- Abilites
- Tools and Technology
- Education and Experience
- Alternate Job Titles
- Salaries
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Important Knowledge Competencies | Competency Description | |||
English Language | Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. | |||
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Communications and Media | Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. | |||
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Administration and Management | Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. | |||
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Sales and Marketing | Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. | |||
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Customer and Personal Service | Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. | |||
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Computers and Electronics | Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. | |||
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Production and Processing | Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods. | |||
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Clerical | Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology. | |||
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Telecommunications | Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems. | |||
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Design | Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models. | |||
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Fine Arts | Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture. | |||
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Important Skill Competencies | Competency Description | |||
Active Listening | Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. | |||
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Speaking | Talking to others to convey information effectively. | |||
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Social Perceptiveness | Being aware of others' reactions and understanding why they react as they do. | |||
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Time Management | Managing one's own time and the time of others. | |||
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Reading Comprehension | Understanding written sentences and paragraphs in work related documents. | |||
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Writing | Communicating effectively in writing as appropriate for the needs of the audience. | |||
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Critical Thinking | Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. | |||
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Judgment and Decision Making | Considering the relative costs and benefits of potential actions to choose the most appropriate one. | |||
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Coordination | Adjusting actions in relation to others' actions. | |||
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Complex Problem Solving | Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. | |||
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Negotiation | Bringing others together and trying to reconcile differences. | |||
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Active Learning | Understanding the implications of new information for both current and future problem-solving and decision-making. | |||
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Monitoring | Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. | |||
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Persuasion | Persuading others to change their minds or behavior. | |||
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Service Orientation | Actively looking for ways to help people. | |||
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Systems Analysis | Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes. | |||
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Management of Personnel Resources | Motivating, developing, and directing people as they work, identifying the best people for the job. | |||
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Mathematics | Using mathematics to solve problems. | |||
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Systems Evaluation | Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system. | |||
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Instructing | Teaching others how to do something. | |||
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Operations Analysis | Analyzing needs and product requirements to create a design. | |||
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Management of Financial Resources | Determining how money will be spent to get the work done, and accounting for these expenditures. | |||
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Learning Strategies | Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things. | |||
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Important Ability Competencies | Competency Description | |||
Oral Expression | The ability to communicate information and ideas in speaking so others will understand. | |||
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Oral Comprehension | The ability to listen to and understand information and ideas presented through spoken words and sentences. | |||
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Speech Clarity | The ability to speak clearly so others can understand you. | |||
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Written Comprehension | The ability to read and understand information and ideas presented in writing. | |||
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Written Expression | The ability to communicate information and ideas in writing so others will understand. | |||
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Problem Sensitivity | The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. | |||
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Deductive Reasoning | The ability to apply general rules to specific problems to produce answers that make sense. | |||
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Speech Recognition | The ability to identify and understand the speech of another person. | |||
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Fluency of Ideas | The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). | |||
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Originality | The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. | |||
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Near Vision | The ability to see details at close range (within a few feet of the observer). | |||
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Inductive Reasoning | The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). | |||
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Information Ordering | The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). | |||
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Category Flexibility | The ability to generate or use different sets of rules for combining or grouping things in different ways. | |||
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Mathematical Reasoning | The ability to choose the right mathematical methods or formulas to solve a problem. | |||
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Flexibility of Closure | The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material. | |||
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Visualization | The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged. | |||
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Selective Attention | The ability to concentrate on a task over a period of time without being distracted. | |||
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Far Vision | The ability to see details at a distance. | |||
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Visual Color Discrimination | The ability to match or detect differences between colors, including shades of color and brightness. | |||
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Number Facility | The ability to add, subtract, multiply, or divide quickly and correctly. | |||
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Time Sharing | The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources). | |||
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Tools/Technology Example | Product Category | |||
Actuate software | Enterprise resource planning ERP software | |||
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AdRelevance software | Data base reporting software | |||
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Adobe Systems Adobe Creative Suite software | Development environment software | |||
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Adobe Systems Adobe Dreamweaver | Web page creation and editing software | |||
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Adobe Systems Adobe Flash Player | Web page creation and editing software | |||
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Adobe Systems Adobe Illustrator | Graphics or photo imaging software | |||
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Adobe Systems Adobe PageMaker | Desktop publishing software | |||
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Adobe Systems Adobe Photoshop software | Graphics or photo imaging software | |||
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Apple iMovie | Video creation and editing software | |||
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Atlas OnePoint software | Project management software | |||
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Brainworks software | Project management software | |||
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Business analysis software | Analytical or scientific software | |||
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ClarityBlue software | Data mining software | |||
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ComponentScience WebPlanner | Project management software | |||
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Data warehousing software | Document management software | |||
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Database software | Data base user interface and query software | |||
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Desktop publishing software | Desktop publishing software | |||
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FlowMaster software | Project management software | |||
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Graphics software | Graphics or photo imaging software | |||
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IBM Lotus Notes | Electronic mail software | |||
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Marketing Pilot software | Project management software | |||
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Media Professional software | Analytical or scientific software | |||
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Mediamix software | Analytical or scientific software | |||
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Microsoft Access | Data base user interface and query software | |||
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Microsoft Excel | Spreadsheet software | |||
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Microsoft Outlook | Electronic mail software | |||
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Microsoft PowerPoint | Presentation software | |||
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Microsoft Word | Word processing software | |||
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PaloAlto Advertising Plan Pro | Project management software | |||
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Quark software | Desktop publishing software | |||
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Rain Catcher Inspire | Project management software | |||
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Relex Weibull | Analytical or scientific software | |||
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Spreadsheet software | Spreadsheet software | |||
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Unisys Advertising Manager | Project management software | |||
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Web browser software | Internet browser software | |||
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Desktop computers | Desktop computers | |||
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Notebook computers | Notebook computers | |||
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Personal computers | Personal computers | |||
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Personal digital assistants PDA | Personal digital assistant PDAs or organizers | |||
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Scanners | Scanners | |||
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Tablet computers | Tablet computers | |||
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Prerequisite Qualification Category | Education and Experience Level | |||
Required Level of Education | Bachelor's Degree | |||
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Related Work Experience | Over 2 years, up to and including 4 years | |||
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On-the-Job Training | Over 3 months, up to and including 6 months | |||
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Alternate Job Title(s) | |||
Account Executive | |||
Account Manager | |||
Account Specialist | |||
Advertising Account Executive | |||
Advertising Account Manager | |||
Advertising Agency Manager | |||
Advertising Campaign Manager | |||
Advertising Coordinator | |||
Advertising Director | |||
Advertising Executive | |||
Advertising Manager | |||
Advertising Sales Manager | |||
Advertising Sales Representative | |||
Art Director | |||
Brand Manager | |||
Campaign Director | |||
Campaign Manager | |||
Circulation Director | |||
Circulation Manager | |||
Classified Advertising Manager | |||
Client Services Director | |||
Director of Marketing | |||
Director of Sales Marketing | |||
Director of Sales and Marketing | |||
Head of Advertising | |||
Head of Sales Promotion | |||
Market Development Director | |||
Marketing Director | |||
Marketing Manager | |||
Marketing Strategist | |||
Marketing and Promotions Manager | |||
Media Director | |||
Media Promoter | |||
Print Traffic Manager | |||
Promotion Manager | |||
Promotions Coordinator | |||
Promotions Director | |||
Promotions Executive Producer (Promos Executive Producer) | |||
Promotions Manager | |||
Promotions Producer | |||
Recruitment Advertising Manager | |||
Retail Advertising Sales Manager | |||
Sales Manager | |||
Sales Promotion Manager | |||
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