CompGeo Salary Survey Benchmark Job Summary and Competencies
Copy Writers
The Benchmark Job Description below represents the specific Position Characteristics of the job used in the Salary Survey. Benchmark Job Descriptions should be inspected carefully to review the degree of matching between an organizations' Job and the Salary Survey Benchmark. Matching internal Jobs to Salary Survey Benchmark Jobs should not be done on Job Title alone. A thorough comparison of Salary Survey Benchmark to Internal Job Descriptions is recommended. A good overlap should exist on any comparisons used on critical Job Dimensions and Competencies.
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CompGeo Occupation Group:
Multi-Media/Print/Related
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Job Family:
Printing
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Benchmark Title:
Copy Writers
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Summary Job Description |
Tasks |
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Write advertising copy for use by publication or broadcast media to promote sale of goods and services. |
Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. |
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Present drafts and ideas to clients. |
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Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy. |
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Vary language and tone of messages based on product and medium. |
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Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy. |
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Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor. |
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Write to customers in their terms and on their level so that the advertiser's sales message is more readily received. |
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Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material. |
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Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. |
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Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products. |
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Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information. |
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Conduct research and interviews to determine which of a product's selling features should be promoted. |
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CompGeo Occupation Group:
Multi-Media/Print/Related
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Job Family:
Printing
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Benchmark Title:
Copy Writers
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Important Knowledge Competencies |
Competency Description |
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English Language |
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. |
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Communications and Media |
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
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Sales and Marketing |
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
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Customer and Personal Service |
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
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Computers and Electronics |
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. |
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Administration and Management |
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. |
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CompGeo Occupation Group:
Multi-Media/Print/Related
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Job Family:
Printing
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Benchmark Title:
Copy Writers
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Important Skill Competencies |
Competency Description |
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Reading Comprehension |
Understanding written sentences and paragraphs in work related documents. |
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Writing |
Communicating effectively in writing as appropriate for the needs of the audience. |
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Active Listening |
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
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Speaking |
Talking to others to convey information effectively. |
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Critical Thinking |
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. |
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Complex Problem Solving |
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
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Judgment and Decision Making |
Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
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Social Perceptiveness |
Being aware of others' reactions and understanding why they react as they do. |
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Coordination |
Adjusting actions in relation to others' actions. |
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Persuasion |
Persuading others to change their minds or behavior. |
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Time Management |
Managing one's own time and the time of others. |
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Active Learning |
Understanding the implications of new information for both current and future problem-solving and decision-making. |
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Monitoring |
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. |
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Negotiation |
Bringing others together and trying to reconcile differences. |
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Service Orientation |
Actively looking for ways to help people. |
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Instructing |
Teaching others how to do something. |
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CompGeo Occupation Group:
Multi-Media/Print/Related
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Job Family:
Printing
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Benchmark Title:
Copy Writers
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Important Ability Competencies |
Competency Description |
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Written Comprehension |
The ability to read and understand information and ideas presented in writing. |
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Written Expression |
The ability to communicate information and ideas in writing so others will understand. |
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Oral Comprehension |
The ability to listen to and understand information and ideas presented through spoken words and sentences. |
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Oral Expression |
The ability to communicate information and ideas in speaking so others will understand. |
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Near Vision |
The ability to see details at close range (within a few feet of the observer). |
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Originality |
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. |
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Fluency of Ideas |
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). |
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Problem Sensitivity |
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. |
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Deductive Reasoning |
The ability to apply general rules to specific problems to produce answers that make sense. |
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Information Ordering |
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). |
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Inductive Reasoning |
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). |
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Speech Recognition |
The ability to identify and understand the speech of another person. |
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Speech Clarity |
The ability to speak clearly so others can understand you. |
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Category Flexibility |
The ability to generate or use different sets of rules for combining or grouping things in different ways. |
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Selective Attention |
The ability to concentrate on a task over a period of time without being distracted. |
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CompGeo Occupation Group:
Multi-Media/Print/Related
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Job Family:
Printing
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Benchmark Title:
Copy Writers
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Prerequisite Qualification Category |
Education and Experience Level |
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Required Level of Education |
Bachelor's Degree |
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On-Site or In-Plant Training |
Up to and including 1 month |
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On-the-Job Training |
Anything beyond short demonstration, up to and including 1 month |
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Related Work Experience |
Over 1 year, up to and including 2 years |
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CompGeo Occupation Group:
Multi-Media/Print/Related
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Job Family:
Printing
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Benchmark Title:
Copy Writers
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Alternate Job Title(s) |
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Account Executive |
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Ad Copy Writer |
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Ad Writer |
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Advertising Account Executive |
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Advertising Associate |
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Advertising Copy Writer |
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Advertising Copywriter |
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Advertising Specialist |
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Advertising Writer |
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Blurb Writer |
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Business Writer |
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Communications Specialist |
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Copy Writer |
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Copywriter |
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Creative Director |
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Creative Services Director |
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Creative Services Manager |
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Freelance Copywriter |
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Online Content Developer |
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Production Director |
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Web Content Writer |
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Writer |
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CompGeo Occupation Group:
Multi-Media/Print/Related
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Job Family:
Printing
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Benchmark Title:
Copy Writers
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